AI does. Agents execute.Leaders direct.
Ian Kim · MarTech & Agentic Marketing Advisor
01/Recent POV
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9min · may 30, 2026
The Economics of Agentic Marketing: the Valley, the Point of Payoff, and Beyond
Agent marketing isn't about saving cost by swapping human with AI. It's better decisions and speed at scale. But its economics run as a curve through 3 stages, driven by multiple value, cost, and ceiling factors.
Collective Decision Intelligence: The Context Your AI Agents Are Missing
AI agent capabilities are commoditizing. What brings them closer to value is context, and the deepest layer is your team's collective decision intelligence. It defines what good looks like in your marketing org. Most teams have not yet learned to capture it.
6min · may 18, 2026
Adobe Summit 2026: The Real Battleground Is Orchestration
Adobe Summit 2026 made one thing clear: with AI capabilities commoditizing, orchestration is where enterprise value compounds.
2min · may 8, 2026
02/Recent Work
View all →projectBuilding a Scalable, Connected MarTech Ops to Accelerate Signals to ImpactLeading Asset Management Firm
talkRedefining Brand's Digital Presence in the Era of AI-led ExperienceAdobe Summit 2026