AI does. Agents execute.Leaders direct.
Ian Kim · MarTech & Agentic Marketing Advisor
12min · aug 28, 2026
The Agentic Marketing Blueprint
Enterprises are independently converging on a design for agentic marketing. The Agentic Marketing Blueprint crystlizes as a campaign execution view: from marketer intent, through an orchestrator and specialist agents, down to the enablement layers that make it repeatable at scale
Context Rot: The Major Hurdle When Scaling Agentic Marketing
LLM model capability is commoditizing, and for marketing any major LLM works. The real bottleneck is "context rot." Usable context is far smaller than the advertised window, so agents degrade as you scale. The fix is architectural, not a bigger model.
4min · aug 28, 2026
Databricks, Adobe, and a Tug-of-War Over LiveRamp: Three Signals, One Direction
Three MarTech moves in two weeks point one way - value is shifting to first-party data activated where it lives, with AI orchestration as the accelerant. The question is not which vendor wins, but how much of your stack you actually control.
3min · aug 28, 2026